In Texas, football fans are ready to cheer on America’s team. As part of the 7-Eleven family, Stripes stores release a special edition series of (7) Dallas Cowboys souvenir cups. Stripes customers can score these collectible cups in participating stores as they were released each week during the football season. 

All Stripes’ point-of-purchase campaign pieces exhibits football-leaning language and athletic action elements through textural treatments, diagonal-striped graphics and typography treatment. Following the campaign launch, across 700+ Stripes stores, drink sales rose 2.8%.