Hi, I'm April Dai
2nd gen 🇹🇼🇺🇸, most recently working at LEGO HQ in 🇩🇰. I bring 13+ years of experience in Visual Communication, Art Direction & Design, with a background spanning across client-side in-house teams and advertising agencies.
Driven by a deep curiosity around culture and the ways we communicate and connect, especially through the lens of design. A design graduate of the Maryland Institute College of Art (MICA), I’m passionate about brand in all its dimensions. From concept to execution, I specialise in crafting end-to-end 360° campaigns that come to life across diverse touch-points and immersive brand experiences.
You can find me exploring new cultures, spotting design synchronicities, and pursuing the unknown. I’m happiest sparking meaningful connections—or having fun on the dance floor.
specialties
Brand Strategy & Development // Art Direction // Multi-channel Campaigns // Visual Identity Systems // Visual Identity Design // 360 Experiences // Social Media // Digital // Coaching
Orbit of Interests
culture + trends / human connections / brand moments / self-expression through fashion / immersive spaces / dancing / sensory experiences / cultural nuances / travel challenges / secondhand thrifting / hiking adventures / feline friends / fruit / healthy eats / quality finesse / science / environmentalism & equality