Laredo Taco Company celebrates their best selling taco: El Gran Tocino, the big bacon taco. From highway billboards to targeted ads at your fingertips, El Gran Tocino was promoted across multi-channels reaching 17M+ impressions in Q1of the campaign launch. Bacon-bold copy was used to assert it’s personality. The interactive hero banner features confetti-like raining bacon to celebrate the promotion. Playful references—like lotería or running fashionably late—served as cultural nods to our Hispanic-Texan audience.

Like all other LTC campaigns, the promotion was also featured in-store, on pump toppers, window clings, napkin holders, paper bags and taco packaging, reaching over thousands of customers. The result: El Gran Tocino sales increased 5.2% revenue with increased click-thru rate 2.4% across all digital touchpoints.