When you’re out on the open road, in the hot Texas heat, you can count on your local Stripes convenient stores, with over 700 locations, to have ‘more in store’–more variety, more flavor, more refreshment at a larger value–Summer of More.

In anticipation for the 7-Eleven acquisition, this summer, Stripes introduces their new drink addition: Slurpee! This campaign stretches from highway billboards, outside the storefront, point-of-sale, and mobile ads. 

Design inspiration for the ‘Summer of More’ campaign mark came from the Slurpee logo itself, as the campaign features Slurpee to join the Stripes’ fountain drink line up. During this campaign, in-store sales increased 6% during this Q3 period.