A Richer Conversation Campaign
project background
To support Charles Schwab’s A Richer Conversation card deck, I designed an interactive conversation starter exploring the hush topic of finance within relationships. Hand-painted and displayed in the heart of Williamsburg, NYC—where foot traffic averages 25K per week—the mural offers a cheeky take on dating. The decision-tree concept was created to mirror the dynamics of the card game.
The goal? To spark dialogue around money—a topic that often goes unspoken in relationships. Talking about finances can feel taboo; this OOH piece helps break the ice. #ARicherConversation
Role
Art Director, Designer, Production Artist
Team
ACD & Copywriter: Stephen Land | Mural: Colossal Media
When I think about your income compared to mine, it makes me feel…
What would we do if we won the lottery?
What’s the biggest financial lesson you’ve learned?
What kind of sacrifices would we be willing to make in order to take an early retirement?